Case Studies

Jewellery Retailer

As one of the oldest retailer jewellery store in Tier 2 city of India, they knew that maintaining the market share would require expanding into the online market i.e. interacting with the customers directly.
In order to support the goal it was important to:

  • Rank better for some important keywords
  • Designing right content strategy
  • Optimizing right social media profiles

Our Action

  • Extensive manual inspection of the existing site with recommendations for new website design and development.
  • Optimize web presence by creating a website which is in-line with their philosophy and traditions
  • Multi-pronged content marketing strategy to increase the social profiles authority and relevance to the target audience
  • Strategy designed based on results of performed content gap analysis of website as well as existing social media profiles
  • Mining and analysing data from Google Analytics and Google search console for revising On-page SEO.


Within a few months of implementing the content marketing plan, the social media profile content started to go viral resulting in 10% increase in walk-in traffic as well as request for online jewellary booking leading to increase in revenue

High Fashion Brand

As one of the famous high fashion brand in India, was working towards expanding their market share through e-commerce by interacting with the customer directly.

In order to support the goal it was important to:

  • Design & Develop responsive e-commerce portal
  • Online fashion consulting (especially bridal wear) to prospects over seas
  • Optimizing social media presence with effective content marketing strategy

    Our Action

    • Modernizing the brand identity with brand revamp i.e. new logo design, online couture portal
    • Multi-pronged content marketing strategy to find new ways of balancing exclusivity with aspirational consumers
    • Utilizing social media profiles by capitalizing on viral content, creating hashtags, and going live to offer behind-the-scenes access


    • 42.5% increase in organic traffic for main website
    • 300% + increase in enquiries
    • 100% increased exposure for the fashion label

    E-Learning Platform

    As one of the few real estate learning program by a leading educational university of India, the program aimed at increasing employability by means of distance learning courses for tier 2 and tier 3 cities aspirants.

    They partnered with YellowMustard to create a powerful and distinct digital presence and boost online customer engagement. With the help of revamped web presence, a user can now access available online courses, or find jobs nearby his area just at a click of a button.

    Our Action

    • A revamped website – A complete transformation of the website experience with a more contemporary, user-friendly interface.
    • Multi-pronged lead generation and content marketing campaigns
    • Power presence on social media profiles to promote on-site activities to maximize traffic to the site leading to increased course registrations.


    • Increase in viewership time on site from 2mins to 5mins
    • Numbers of registration inquiries skyrocketed to 50+ per week
    • Engagement on social profiles rose by 36X

    Real Estate

    A two decade year old real estate developer of India wanted to execute lead generation campaign for gulf NRIs. Since the campaign was only showcasing the developments in Pune, the main challenges were to raise brand awareness through influencer marketing.

    Our Action

    • Tap the network of 100+ influencers in Gulf to showcase developers premium inventories to generate maximum pre-registrations and bookings during developers roadshow across Gulf.


    • Total number of registration received from 2 countries was more than 1000

    Hospitality Brand

    A luxury hotel brand offering a unique and personalized experience in Manali for travellers. The brand owns 2 luxurious properties and were looking for increasing their brand presence across the globe. The founders aimed at highlighting the properties as an experiential stay in the vicinity of Himalayas surrounding apple orchards.

    Our Action

    • A revamped website curating new, refreshing content in form of videos, photos providing viewers with a glimpse of the experience.
    • SEO to boost online visibility through listing on travel portals, and optimizing photos & videos


    • Increase in number of bookings by 40% in the first season itself
    • Increase in reviews on travel portals optimizing search results | (+91) 99 2338 6338

    Pune | Mumbai | Aurangabad | Shimla